Political marketing

I am going to analyse the posters from general elections 2019, from a marketing point of view.

VALOR SEGURO

1. This is PP's poster, as we can see it below.  At first we can see the face of Pablo Casado in the middle of the poster, he looks happy and in the same way confidence. On the top of the poster is the slogan of this party in blue, that is the colour that represents this party.

2. The slogan of this party is "valor seguro". This short sentence means that if we are with these party we we'll have values and in this way the country will have it too. The slogan used to be short because people can remember it and also because as it's short has like stronger influence. It's fine that seguro is underline because it gives absolute confidence.

3. About politics we know that PP has won 66 seats. If we compare with the previous year this party has lost 3.000.000 votes. They spected to have more votes than what they have.

4-  It seems to me that this poster is quite simple comparing with the others. In my opinion it isn't the best one, but is fine. The sentence is perfect and the underline catches the attention of the electors which is the  purpose.

VAMOS CIUDADANOS

1- The next picture is Ciudadano´s poster. Ciudadanos is represented by Albert Rivera as we can appreciate in the picture, he is the man in the middle. He is walking and in the background there are some spanish flags. The background is blurring and the picture is focused on Albert Rivera.

2-The slogan is "vamos ciudadanos". At first I think that it is ok because the name of his party is introduced in the slogan. Also, ciudadanos represents all the people of the country and it seems to me that with this sentence they want us to think like: lets go all together! we can!

3- Ciudadanos is a centre-droit political party in Spain. Ciudadanos has won 57 seats, so they had the 15% of the votes. In 2016 the had won 32 seats that is less than this week elections number of seats. They shouldn´t be unhappy wiith the results.

4-  In my opinion this poster is more original tan others but is quite simple. I like the slogan because it transmits strength. In fact, he looks like eating a chewing-gum, he has something strange in his face.

HAZ QUE PASE

1- The last picture is PSOEs. PSOE is represented by Pedro Sánchez. He appears also in the poster of his political party, His face is the background of he picture and it is in black and White, the only one comparing with other posters. All over the poster we can see the slogan written with capital letters and in red color that is this partys color.

2- The slogan of this party is "haz que pase" which means "let it happen" in english. So, with this sentence I think that they want us to make things happen, what things? First of all, to vote this party in the elections and then, in this way they will govern and improve the country. They ask us to trust  them.

3- PSOE is a social democratic political party in Spain. PSOE has won 123 seats and has won the elections but not with absolute majority. They had about 7.000.000 votes all around Spain. In 2016 they had less votes then in 2019, they only had won 85. They should be happy.

4- It seems to me that this poster is the originalest one and no so simple. This poster is my favorite one because I love pictures in black and White and also, because the idea of writting the letters in red that is this partys color is fantastic!